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	<title>Find Out More About: Supermetrics | Data Studio</title>
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	<title>Find Out More About: Supermetrics | Data Studio</title>
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		<title>Supermetrics for Data Warehouses and Cloud Storage Platforms</title>
		<link>https://www.datastudio.ca/supermetrics/supermetrics-for-data-warehouses-and-cloud-storage-platforms/</link>
		
		<dc:creator><![CDATA[Lachezar Arabadzhiev]]></dc:creator>
		<pubDate>Sun, 17 Apr 2022 17:23:03 +0000</pubDate>
				<category><![CDATA[Supermetrics]]></category>
		<guid isPermaLink="false">http://www.datastudio.ca/?p=2605</guid>

					<description><![CDATA[<p>Working with different marketing platforms can be challenging and disorienting when it comes to data management. This is&#8230;</p>
<p>The post <a href="https://www.datastudio.ca/supermetrics/supermetrics-for-data-warehouses-and-cloud-storage-platforms/">Supermetrics for Data Warehouses and Cloud Storage Platforms</a> appeared first on <a href="https://www.datastudio.ca">Data Studio</a>.</p>
]]></description>
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<p class="">Working with different marketing platforms can be challenging and disorienting when it comes to data management. This is why, unifying your data in a single destination, you can get a clear picture of how your marketing campaigns and business are performing. One of the best ways to store marketing data is by using a cloud storage or a data warehouse platform. </p>



<p class="">Luckily, <a href="https://partners.supermetrics.com/wmchiwfef213" target="_blank" rel="noreferrer noopener">Supermetrics</a> integrates with a handful of cloud storage and data warehouse platforms such as Snowflake, Amazon S3, Google Cloud Storage, and Redshift. Furthermore, collecting your data on the cloud platforms helps you take control of all the historical data. Also, you can use cloud computing resources to analyze your data.</p>



<p class="">In this post, I will guide you step-by-step on how to use the popular data warehouses and cloud storage integrations that Supermetrics has to offer.</p>



<h2 id="snowflake" class="wp-block-heading"><a></a><strong>Snowflake</strong></h2>



<p class=""><strong>Snowflake</strong> is a cloud computing data warehousing company. It helps organizations mobilize data with nearly unlimited power, performance, and concurrency. Let&#8217;s look at how to use <a href="https://partners.supermetrics.com/snowflake_1" target="_blank" rel="noreferrer noopener">Snowflake with Supermetrics</a>. Before starting, make sure that you have signed up for both platforms.</p>



<h3 id="step-1-create-a-destination-on-the-supermetrics-website" class="wp-block-heading"><strong>Step 1:</strong> Create a destination on the Supermetrics website</h3>



<p class="">Follow these steps to create a destination.</p>



<ul class="wp-block-list">
<li class="">Login to your dashboard.</li>



<li class="">Navigate to the transfer data section.</li>



<li class="">Click on destinations >> create destination (click new if you have an existing destination).</li>
</ul>



<figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="975" height="408" src="https://www.datastudio.ca/wp-content/uploads/2022/04/image-11.png" alt="" class="wp-image-2610" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/image-11.png 975w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-11-300x126.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-11-768x321.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-11-380x159.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-11-800x335.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-11-760x318.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-11-600x251.png 600w" sizes="(max-width: 975px) 100vw, 975px" /></figure>



<ul class="wp-block-list">
<li class="">Select <strong>Snowflake </strong>from the menu and click next.</li>
</ul>



<figure class="wp-block-image size-full"><img decoding="async" width="936" height="534" src="https://www.datastudio.ca/wp-content/uploads/2022/04/image-12.png" alt="" class="wp-image-2611" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/image-12.png 936w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-12-300x171.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-12-768x438.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-12-380x217.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-12-800x456.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-12-760x434.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-12-600x342.png 600w" sizes="(max-width: 936px) 100vw, 936px" /></figure>



<ul class="wp-block-list">
<li class="">Configure the destination (Get the configuration details from your Snowflake Dashboard).</li>
</ul>



<figure class="wp-block-image size-full"><img decoding="async" width="934" height="781" src="https://www.datastudio.ca/wp-content/uploads/2022/04/image-13.png" alt="" class="wp-image-2612" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/image-13.png 934w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-13-300x251.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-13-768x642.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-13-380x318.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-13-800x669.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-13-760x636.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-13-600x502.png 600w" sizes="(max-width: 934px) 100vw, 934px" /></figure>



<ul class="wp-block-list">
<li class="">Click on the test to confirm the connection.</li>



<li class="">Click save if the test is successful.</li>
</ul>



<h3 id="step-2-create-a-data-transfer" class="wp-block-heading"><strong>Step 2:</strong> Create a data transfer</h3>



<p class="">Creating a transfer helps you migrate data from a data source to the destination you have just created. You can also schedule automatic transfers to your destination at this step. You can run daily, weekly, or monthly data transfers. Note a single transfer has a maximum processing time of 6 hours.</p>



<p class="">After creating a destination, it&#8217;s time to initiate data transfer into the warehouse.</p>



<ul class="wp-block-list">
<li class="">Login to your Supermetrics dashboard.</li>



<li class="">Click on transfers which are located on the left navigation panel.</li>
</ul>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="975" height="961" src="https://www.datastudio.ca/wp-content/uploads/2022/04/image-14.png" alt="" class="wp-image-2613" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/image-14.png 975w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-14-300x296.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-14-768x757.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-14-80x80.png 80w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-14-380x375.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-14-800x789.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-14-760x749.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-14-600x591.png 600w" sizes="auto, (max-width: 975px) 100vw, 975px" /></figure>



<ul class="wp-block-list">
<li class="">Click on create new.</li>
</ul>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="975" height="413" src="https://www.datastudio.ca/wp-content/uploads/2022/04/image-15.png" alt="" class="wp-image-2614" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/image-15.png 975w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-15-300x127.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-15-768x325.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-15-380x161.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-15-800x339.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-15-760x322.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-15-600x254.png 600w" sizes="auto, (max-width: 975px) 100vw, 975px" /></figure>



<ul class="wp-block-list">
<li class="">Select the source.</li>



<li class="">Configure the transfer and click save.</li>
</ul>



<h3 id="step-3-run-a-backfill" class="wp-block-heading"><strong>Step 3:</strong> Run a backfill</h3>



<p class="">After setting up the destination and transfer, you need to add historical data to your destination by using a data backfill.</p>



<ul class="wp-block-list">
<li class="">Login into your dashboard.</li>



<li class="">Click transfers which are located on the left navigation menu.</li>



<li class="">Launch the action menu on your preferred transfer and click <strong>Backfill</strong>.</li>



<li class="">Set the start and end dates and click Ok.</li>
</ul>



<h2 id="amazon-s3" class="wp-block-heading"><a></a><strong>Amazon S3</strong></h2>



<p class=""><a href="https://aws.amazon.com/s3/" target="_blank" rel="noreferrer noopener">Amazon S3</a> is a simple cloud data storage platform that stores data as objects. This platform uses the same infrastructure as Amazon.com for scalability. It can host different data types such as applications, data archives, backup and recovery, hybrid cloud storage, and Data Lake for analytics. This is how to use Supermetrics with Amazon S3 cloud storage.</p>



<h3 id="amazon-s3-prerequisites" class="wp-block-heading"><a></a><strong>Amazon S3 Prerequisites</strong></h3>



<p class="">Before you begin configuring the Amazon S3 destination, you need to ensure you meet the following prerequisite. Otherwise, the connection will not work successfully.</p>



<p class=""><strong>Amazon S3 Bucket</strong></p>



<p class="">The bucket will host data from Supermetrics.</p>



<p class=""><strong>Permissions</strong></p>



<p class="">The Amazon S3 subfolder used as the destination needs the <strong>putObject permission. </strong>This permission is not mandatory, but it is useful. Furthermore, you can grant the deleteObject permission to automatically remove the empty setup file generated during testing.</p>



<p class=""><strong>IP Allowlisting</strong></p>



<p class="">If you have set up an IAM policy that allows only certain IPS, IP allowlisting is required. Make sure to add the following IP addresses to your AWS IAM policy. Supermetrics will use these addresses to transfer data to your Amazon S3 account.</p>



<ul class="wp-block-list">
<li class="">54.217.129.200</li>



<li class="">54.220.179.34</li>



<li class="">54.155.253.26</li>



<li class="">Remember to add your IP address!</li>
</ul>



<h3 id="step-1-create-a-destination" class="wp-block-heading"><strong>Step 1:</strong> Create a destination</h3>



<p class="">Whenever you wish to transfer data to a data warehouse data lake or cloud storage, you have to create a destination in the super metrics dashboard.</p>



<ul class="wp-block-list">
<li class="">Login to your dashboard.</li>



<li class="">Navigate to integrations >>Destinations.</li>



<li class="">Create a destination or a new destination if you have existing destinations.</li>



<li class="">Choose <strong>Amazon S3 Bucket</strong> as the destination type and click next.</li>
</ul>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="938" height="531" src="https://www.datastudio.ca/wp-content/uploads/2022/04/image-16.png" alt="" class="wp-image-2615" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/image-16.png 938w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-16-300x170.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-16-768x435.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-16-380x215.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-16-800x453.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-16-760x430.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-16-600x340.png 600w" sizes="auto, (max-width: 938px) 100vw, 938px" /></figure>



<ul class="wp-block-list">
<li class="">Fill in the required details.</li>



<li class="">Test if the connection is successful and save. If the connection is not successful, go through your details and submit them again.</li>
</ul>



<h3 id="step-2-configure-the-destination" class="wp-block-heading"><strong>Step 2:</strong> Configure the destination</h3>



<p class="">The process of creating a destination is similar INvarious data lakes, data warehouses, and cloud storage platforms. However, the destination configuration is unique as each platform has a different infrastructure. Take a look at the steps on how to configure Amazon S3 storage.</p>



<p class="">Fill in the fields with accurate Information, including:</p>



<p class=""><strong>Display Name: </strong>Enter a unique name that will help you distinguish this destination from other destinations in the super metrics dashboard.</p>



<p class=""><strong>Bucket name: </strong>Choose the Amazon S3 bucket you wish to use as your destination. Amazon s3 uses buckets as storage containers. You can store any type of data in a bucket. Each Amazon S3 account has a limit of 100 buckets. If you are not sure of the bucket, launch the Amazon S3 dashboard and check the name under Services&gt;S3.</p>



<p class=""><strong>Upload Path: </strong>Select a folder structure inside your AmazonS3 destination bucket. If the path you specify exists, Supermetrics will transfer data to that folder; otherwise, it will be forced to create a new folder based on the path you provide.</p>



<p class=""><strong>Output format: </strong>You can select your preferred output format of the data you transfer to the Amazon S3 bucket.</p>



<p class=""><strong>Access Key: </strong>This is to verify ownership of the Amazon S3 account. You can get the access key In the AWS dashboard &gt;&gt; my security credentials.</p>



<p class=""><strong>Access secret: </strong>This is the secret access key for your access key ID. A corresponding secret access key is generated for every access key you generate.</p>



<h3 id="step-3-backfill-your-data" class="wp-block-heading"><strong>Step 3: Backfill your data</strong></h3>



<p class=""><a href="https://partners.supermetrics.com/wmchiwfef213" target="_blank" rel="noreferrer noopener">Supermetrics</a> comes with a Backfill feature that allows you to add historical data to the destination.</p>



<h2 id="google-cloud-storage" class="wp-block-heading"><a></a><strong>Google Cloud Storage</strong></h2>



<p class="">Google Cloud Storage allows users to store data as objects. This means you can store data in any format you like. Most people use Google-related products, and Google Cloud is not an exception. Luckily, Supermetrics allows users to connect and transfer data to Google Cloud Storage. Here are the steps to use Supermetrics with Google Cloud Storage.</p>



<h3 id="prerequisites" class="wp-block-heading"><strong>Prerequisites</strong></h3>



<p class="">You need to meet the following prerequisite for successful configuration. The following data can be obtained from the Google Cloud dashboard.</p>



<p class=""><strong>Display name</strong></p>



<p class="">Choose any name you wish to help you distinguish this transfer from others.</p>



<p class=""><strong>Bucket name</strong></p>



<p class="">Just like in Amazon S3, Google also uses Buckets to store data. Look for your preferred bucket name in the dashboard under Cloud storage &gt; Browser.</p>



<p class=""><strong>Output format</strong></p>



<p class="">This feature provides you with options to choose your preferred output format.</p>



<p class=""><strong>Upload path</strong></p>



<p class="">It refers to the location/folder inside the google storage bucket you wish to store the data. If you choose an existing folder, Supermetrics will transfer all the data inside that folder. However, if the folder does not exist, Supermetrics will create a new folder under the name specified.</p>



<p class=""><strong>Auth Key</strong></p>



<p class="">You need to enter an Auth Key in Supermetrics for a successful data transfer to your Google Cloud account. The auth key is located at IAM &amp;Admin&gt;&gt;service Accounts. It should look like JSON code. Make sure to copy and paste the entire code to the configuration field.</p>



<h3 id="step-1-create-a-destination-2" class="wp-block-heading"><strong>Step 1:</strong> Create a destination</h3>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="975" height="550" src="https://www.datastudio.ca/wp-content/uploads/2022/04/image-17.png" alt="" class="wp-image-2616" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/image-17.png 975w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-17-300x169.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-17-768x433.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-17-380x214.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-17-800x451.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-17-760x429.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-17-600x338.png 600w" sizes="auto, (max-width: 975px) 100vw, 975px" /></figure>



<p class="">Login to your Supermetrics dashboard and create a destination. Remember to choose Google Cloud Storage as your destination.</p>



<h3 id="step-2-configure-storage-destination" class="wp-block-heading"><strong>Step 2:</strong> Configure storage destination</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="721" src="https://www.datastudio.ca/wp-content/uploads/2022/04/image-18-1024x721.png" alt="" class="wp-image-2617" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/image-18-1024x721.png 1024w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-18-300x211.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-18-768x541.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-18-200x140.png 200w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-18-380x268.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-18-800x563.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-18-760x535.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-18-600x422.png 600w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-18.png 1041w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="">It is important to configure the destination using accurate Information from your Google Cloud storage.</p>



<p class="">The Google Cloud platform has another product that integrates seamlessly with Supermetrics called Google BigQuery. If you want to learn more about it, you can take a look at &#8220;<a href="https://www.datastudio.ca/google-bigquery/the-beginners-guide-to-using-bigquery-with-google-data-studio/" target="_blank" rel="noreferrer noopener">The Beginner’s Guide to Using BigQuery with Google Data Studio</a>&#8221; that we released a while back. </p>



<h2 id="redshift" class="wp-block-heading"><strong>Redshift</strong></h2>



<p class=""><a href="https://aws.amazon.com/redshift/" target="_blank" rel="noreferrer noopener">Redshift</a> is a service by Amazon that offers a petabyte-scale warehouse. It allows users to store huge data from gigabytes to petabytes and more. After uploading the data sets, you can use SQL-based tools to perform queries and data analysis. You can link<a href="https://partners.supermetrics.com/redshift" target="_blank" rel="noreferrer noopener"> Supermetrics to Redshift</a> by following these steps.</p>



<h3 id="prerequisites-2" class="wp-block-heading"><a></a><strong>Prerequisites</strong></h3>



<p class="">You will need to fill out the following data in the configuration steps. All these prerequisites have to be met to use Redshift as a Supermetrics destination. They ensure that a connection between these two platforms can be established.</p>



<p class=""><strong>Database and Schema</strong></p>



<p class="">Before creating a redshift destination, you need to ensure that you have a Redshift cluster, Schema, and database. <strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</strong></p>



<p class=""><strong>Managing Schema changes</strong></p>



<p class="">Supermetrics can make schema changes in Redshift. You or someone in your team can initiate such a change using the query manager. However, you need to ensure that Redshift has all it needs to perform the changes. Follow these guidelines:</p>



<p class=""><strong>Use views with NO SCHEMA BINDING</strong></p>



<p class="">Redshift enables Schema binding for views by default. So the tables referenced by the views cannot undergo schema changes or be dropped. For this reason, users need to use views with no schema binding, especially the ones that reference super metrics tables.</p>



<p class=""><strong>Remove Key constraints</strong></p>



<p class="">Key constraints can hinder schema changes sometimes. That&#8217;s why users are encouragednot to use them while dealing with Supermetrics.&nbsp;</p>



<p class=""><strong>Permissions</strong></p>



<p class="">If you are a Redshift team member, you need to have CREATE and USAGE permissions. Otherwise, you need to have user credentials with these permissions. Only Redshift cluster admins can grant users the required permissions.</p>



<p class=""><strong>IP Allowlisting</strong></p>



<p class="">If your organization allows selected networks only, you will have to allow the IP addresses from Supermetrics. Add the following IP addresses, including your own, to not be locked out.</p>



<ul class="wp-block-list">
<li class="">54.155.253.26</li>



<li class="">54.217.129.200</li>



<li class="">23.20.234.176</li>



<li class="">54.220.179.34</li>



<li class="">Your IP/Organizations IP</li>
</ul>



<p class="">The settings are located under Network and Security settings&gt;Listed VPC security&gt;group&gt;Edit Inbound Rules.</p>



<h3 id="step-1-open-the-supermetrics-dashboard-and-configure-a-destination" class="wp-block-heading"><strong>Step 1: </strong>Open the Supermetrics dashboard and configure a destination</h3>



<p class="">Use the prerequisites that we have discussed above to configure the destination.</p>



<h3 id="step-2-initiate-a-transfer" class="wp-block-heading"><strong>Step 2:</strong> Initiate a transfer</h3>



<ul class="wp-block-list">
<li class="">Login to the Supermetrics dashboard.</li>



<li class="">Click transfers>>create new in the top right corner.</li>
</ul>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="975" height="333" src="https://www.datastudio.ca/wp-content/uploads/2022/04/image-19.png" alt="" class="wp-image-2618" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/image-19.png 975w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-19-300x102.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-19-768x262.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-19-380x130.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-19-800x273.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-19-760x260.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-19-600x205.png 600w" sizes="auto, (max-width: 975px) 100vw, 975px" /></figure>



<ul class="wp-block-list">
<li class="">Select Redshift and click ok.</li>



<li class="">Now choose your data source.</li>



<li class="">Configure the transfer.</li>



<li class="">Click save.</li>
</ul>



<h3 id="step-3-run-a-backfill-2" class="wp-block-heading"><strong>Step 3:</strong> Run a backfill</h3>



<p class="">A backfill helps users add historical data to Redshift and other preferred storage. Before using this feature, you need to ensure that you have created a destination and data transfer. Here are the steps to run a backfill to Redshift.</p>



<ul class="wp-block-list">
<li class="">Login to your <a href="https://partners.supermetrics.com/hub" target="_blank" rel="noreferrer noopener">Team Site on Supermetrics</a>.</li>



<li class="">Click on Transfers on the left.</li>



<li class="">Open the action menu>>Backfill for the Redshift transfer.</li>



<li class="">Set the dates for your historical data and click ok.</li>
</ul>



<p class="">Note that there are limitations to using the backfill feature. Some data sources limit the amount the range of historical data that you can fetch. Backfilling data can take several weeks or months. So if you are using a trial version, data will be backfilled for 14 days only.</p>



<h2 id="azure-storage" class="wp-block-heading"><a></a><strong>Azure Storage</strong></h2>



<p class=""><a href="https://azure.microsoft.com/" target="_blank" rel="noreferrer noopener">Azure</a> is a cloud storage platform powered by Microsoft. It allows users to store various data objects on its highly reliable, durable, scalable, and secure storage. Just like other cloud storage platforms we have mentioned above, you can use <a href="https://partners.supermetrics.com/connectors_1" target="_blank" rel="noreferrer noopener">Microsoft Azure Storage with Supermetrics</a> following these steps:</p>



<h3 id="prerequisites-3" class="wp-block-heading"><a></a><strong>Prerequisites</strong></h3>



<p class="">The following prerequisites have to be met to use Supermetrics with Microsoft Azure storage.</p>



<p class=""><strong>Permissions</strong></p>



<p class="">A minimum role of Reader and Data access is needed for Supermetrics to have enough permissions to complete the transfer. The permissions should be applied in the destination container of Azure Storage.</p>



<p class=""><strong>Access Key</strong></p>



<p class="">Supermetrics requires an access key to authenticate transfers.</p>



<p class=""><strong>IP Allowlisting</strong></p>



<p class="">Make sure the following IP addresses can access your Microsoft Azure storage.Note that you need to meet a minimum role of storage account contributor to modify firewall settings in Azure Storage. If you do not meet this role, you need to ask the admin to add these Supermetrics IP addresses. Of course, don&#8217;t forget to include your IP address.</p>



<ul class="wp-block-list">
<li class=""><strong>Your IP address</strong></li>



<li class=""><strong>54.155.253.26</strong></li>



<li class=""><strong>54.217.129.200</strong></li>



<li class=""><strong>54.220.179.34</strong></li>
</ul>



<p class="">Similar to the steps described in the previous platforms, you need to create a destination. Then initiate a transfer and backfill the data that you are planning to connect. </p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="975" height="549" src="https://www.datastudio.ca/wp-content/uploads/2022/04/image-20.png" alt="" class="wp-image-2619" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/image-20.png 975w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-20-300x169.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-20-768x432.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-20-380x214.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-20-800x450.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-20-760x428.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/image-20-600x338.png 600w" sizes="auto, (max-width: 975px) 100vw, 975px" /></figure>



<h2 id="final-thoughts" class="wp-block-heading"><a></a><strong>Final Thoughts</strong></h2>



<p class="">It&#8217;s always important to store your data in cloud storage, data lakes, and warehouses. But using the manual way can be time-consuming and tiresome. This is where <a href="https://partners.supermetrics.com/wmchiwfef213" target="_blank" rel="noreferrer noopener">Supermetrics</a> comes in!</p>



<p class="">You can add various data sources and automate the process saving you hours of manual labor. Supermetrics works with all the popular cloud storage platforms. All you need is to get permissions and the necessary details to configure a connection for data transfer.</p>



<hr class="is-style-wide wp-block-separator has-css-opacity"/>



<p class="">I hope this was helpful! If you have any questions on advanced data blending, feel free to&nbsp;<a href="https://datastudio.ca/#colophon">subscribe to my newsletter</a>&nbsp;or take a look at one of our courses.</p>



<h2 class="wp-block-heading" id="dynamic-dashboards-and-data-analysis-with-google-data-studio"><span id="introduction-to-supermetrics-for-data-automation-2022">Introduction to Supermetrics for Data Automation &#8211; 2022</span></h2>



<p class="">If you want to learn how to automate your reporting process and dashboards with Supermetrics for Data Studio, Excel and Google Sheets and BigQuery, take a look at my&nbsp;<a href="https://www.udemy.com/course/introduction-to-supermetrics-for-data-studio-and-bigquery/?referralCode=09F8A12153F065AC015D" target="_blank" rel="noreferrer noopener">full course on Udemy.</a></p>



<figure class="wp-block-image size-large"><a href="https://www.udemy.com/course/introduction-to-supermetrics-for-data-studio-and-bigquery/?referralCode=09F8A12153F065AC015D" target="_blank" rel="noreferrer noopener"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-1024x576.png" alt="Introduction to Supermetrics for Data Automation - 2022" class="wp-image-2633" srcset="https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-1024x576.png 1024w, https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-300x169.png 300w, https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-768x432.png 768w, https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-1536x864.png 1536w, https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-380x214.png 380w, https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-800x450.png 800w, https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-1160x653.png 1160w, https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-760x428.png 760w, https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-1600x900.png 1600w, https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px-600x338.png 600w, https://www.datastudio.ca/wp-content/uploads/2022/04/Course-Thumbnail-1920-×-1080-px.png 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>
<p>The post <a href="https://www.datastudio.ca/supermetrics/supermetrics-for-data-warehouses-and-cloud-storage-platforms/">Supermetrics for Data Warehouses and Cloud Storage Platforms</a> appeared first on <a href="https://www.datastudio.ca">Data Studio</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Supermetrics for Azure Storage: Step-by-Step Guide</title>
		<link>https://www.datastudio.ca/supermetrics/supermetrics-for-azure-storage-step-by-step-guide/</link>
					<comments>https://www.datastudio.ca/supermetrics/supermetrics-for-azure-storage-step-by-step-guide/#comments</comments>
		
		<dc:creator><![CDATA[Lachezar Arabadzhiev]]></dc:creator>
		<pubDate>Sat, 07 Aug 2021 19:50:00 +0000</pubDate>
				<category><![CDATA[Supermetrics]]></category>
		<guid isPermaLink="false">https://datastudio.ca/?p=2212</guid>

					<description><![CDATA[<p>As you probably already know, Supermetrics is a one-stop business software that allows marketers and analytics teams to&#8230;</p>
<p>The post <a href="https://www.datastudio.ca/supermetrics/supermetrics-for-azure-storage-step-by-step-guide/">Supermetrics for Azure Storage: Step-by-Step Guide</a> appeared first on <a href="https://www.datastudio.ca">Data Studio</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>As you probably already know, <a href="https://supermetrics.idevaffiliate.com/idevaffiliate.php?id=2770&amp;url=656" target="_blank" rel="noreferrer noopener">Supermetrics</a> is a one-stop business software that allows marketers and analytics teams to pick up all their marketing data and bring it to their preferred analytics, reporting, or storage platform. In this post, I wanted to explore a lesser-known data integration products that Supermetrics offers, namely Microsoft Azure Storage. The Azure Storage integration allows users to store marketing data in a central location and enables them to connect/select data without tedious data extraction or scripting operations. Besides, it offers customizable template configurations to store data exactly the way you want it. </p>



<h2 id="how-does-supermetrics-for-azure-storage-work-in-short" class="wp-block-heading"><strong>How does Supermetrics for Azure Storage Work</strong>? (in short)</h2>



<ol class="wp-block-list" type="1"><li>Login to your <a href="https://supermetrics.idevaffiliate.com/idevaffiliate.php?id=2770&amp;url=699" target="_blank" rel="noreferrer noopener">Supermetrics portal</a>.</li><li>Click on &#8220;Integrations&#8221; and choose Supermetrics for Azure Storage.</li><li>Choose the container from your <a href="https://portal.azure.com" target="_blank" rel="noreferrer noopener">Azure portal</a> where you want to move data.</li><li>Set up the transfer by choosing the data source, schema, and account. That&#8217;s about it, data will start flowing to your storage as configured.</li></ol>



<p>Before you begin creating your destination storage you need to configure the Azure container environment. Let us look at the prerequisites.</p>



<h2 id="prerequisites" class="wp-block-heading"><strong>Prerequisites</strong></h2>



<ul class="wp-block-list"><li>The Azure destination should support containers such as Storage, StorageV2, or Blob Storage.</li><li>You will need an <strong>Access key/Connection string</strong> for authentication in the Supermetrics portal.</li><li>Make sure you have <strong>sufficient permissions</strong>. For example, you need to have a <strong>Reader and Data Access</strong> role. If you are the owner or a storage account contributor then you already have all the permissions and you can proceed to the next step.</li><li><strong>IP whitelisting:</strong> If the storage account allows access only from selected networks then you need to whitelist your IP address by clicking firewalls and virtual networks. Add the following Supermetrics addresses and your own IP address.<ul><li><strong>54.155.253.26</strong></li><li><strong>54.217.129.200</strong></li><li><strong>54.220.179.34</strong></li><li><strong>Your IP Address</strong></li></ul></li></ul>



<h2 id="detailed-step-by-step-guide-on-supermetrics-for-azure-storage" class="wp-block-heading">Detailed Step-by-Step Guide on Supermetrics for Azure Storage</h2>


<div class="saswp-how-to-block-section"><div class="saswp-how-to-block-steps"><p class="saswp-how-to-total-time"><span class="saswp-how-to-duration-time-text"><strong>Time Needed :</strong> </span>15 minutes</p><p>A detailed step-by-step guide on how to configure Supermetrics for Azure Storage.</p><ol><li><h1 id="navigate-to-your-existing-account-or-create-a-new-one" class="saswp-how-to-step-name ">Navigate to your existing &#8220;Account&#8221; or create a new one.</h1><p class="saswp-how-to-step-text">If you don&#8217;t have a Supermetrics account, you can always <a href="https://supermetrics.idevaffiliate.com/idevaffiliate.php?id=2770&amp;url=698" target="_blank" rel="noreferrer noopener">&#8220;Start free trial&#8221;</a>.<img decoding="async" style="width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture-1.png" alt="azure free trial and account"></p></li><li><h1 id="select-sign-in-with-microsoft" class="saswp-how-to-step-name ">Select &#8220;Sign in with Microsoft&#8221;</h1><p class="saswp-how-to-step-text">This will enable you to log in with the Microsoft account that you have associated with Azure.<img decoding="async" style="width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture-2.png" alt="supermetrics Microsoft login"></p></li><li><h1 id="select-your-account-and-accept-the-supermetrics-identity-permission-request" class="saswp-how-to-step-name ">Select your account and &#8220;Accept&#8221; the Supermetrics&#8217; identity permission request.</h1><p class="saswp-how-to-step-text">This is simple permission granting that applies to most integration products.<img decoding="async" style="width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture-3.jpg" alt="permissions supermetrics microsoft"></p></li><li><h1 id="login-to-your-azure-portal-then-click-storage-accounts" class="saswp-how-to-step-name ">Login to your <a href="https://portal.azure.com" target="_blank" rel="noreferrer noopener">Azure Portal</a> then click &#8220;Storage accounts&#8221;</h1><p class="saswp-how-to-step-text">You can get an Azure account with <a href="https://azure.microsoft.com/en-ca/free/search/" target="_blank" rel="noreferrer noopener">12 months of free services</a> if you don&#8217;t have one as well.<img decoding="async" style="width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture-8.png" alt="storage account highlighted"></p></li><li><h1 id="then-press-create-if-you-dont-have-an-existing-resource-group-you-can-create-a-new-resource-group-by-clicking-create-new" class="saswp-how-to-step-name ">Then press &#8220;Create&#8221;. If you don&#8217;t have an existing &#8220;Resource group&#8221; you can create a new resource group by clicking &#8220;Create new&#8221;.</h1><p class="saswp-how-to-step-text">The storage account name will be your container name in the Supermetrics portal. Finalize by clicking &#8220;Review + create&#8221;. The deployment might take a few minutes, but once finalized, you will get a prompt to &#8220;Go to resource&#8221;.<img decoding="async" key="2234" style="height:751px;width: 643px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture-9-Update.png" alt="sdfsfdsfs"></p></li><li><h1 id="then-navigate-to-access-keys-on-the-left-hand-side-there-you-will-find-all-the-info-for-configuring-a-destination-in-supermetrics" class="saswp-how-to-step-name ">Then navigate to &#8220;Access keys&#8221; on the left-hand side. There, you will find all the info for configuring a Destination in Supermetrics.</h1><p class="saswp-how-to-step-text"><em>*If you cannot access this section then it means that you don&#8217;t have enough permissions. Contact your Azure admin to grant you access because you cannot connect without the connection string</em><br><br>You can confirm that your container authentication method is set as an &#8220;Access key&#8221; by clicking on the &#8220;Containers&#8221; option in the navigation menu. If the authentication method is not set as an access key then you will not be able to create a destination on the Supermetrics portal. <br><img decoding="async" key="2237" style="height:845px;width: 666px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture-11.png" alt="azure config"></p></li><li><h1 id="go-back-to-supermetrics-the-destinations-menu-click-on-create-destination-and-then-select-azure-storage-container-then-click-next" class="saswp-how-to-step-name ">[<a href="https://team.supermetrics.com/destinations/destination" target="_blank" rel="noreferrer noopener">Go back to Supermetrics, the destinations menu</a>] Click on &#8220;Create destination&#8221; and then select Azure Storage container then click &#8220;Next&#8221;.</h1><p class="saswp-how-to-step-text">This will initiate the connection between Azure and Supermetrics.<img decoding="async" style="width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture-6.png" alt="azure storage container"></p></li><li><h1 id="fill-in-the-configuration-form-with-the-details-of-your-azure-storage-container-then-click-test-and-save-subsequently" class="saswp-how-to-step-name ">Fill in the configuration form with the details of your Azure Storage container. Then click &#8220;Test&#8221; and &#8220;Save&#8221; subsequently.</h1><p class="saswp-how-to-step-text">8.1 <strong>Display name. </strong>Give it a unique name that will distinguish it from the other destinations.<br><br>8.2 <strong>Container name</strong>. This is the Azure Storage container name. You can get this from the Azure portal that you are going to link with Supermetrics.<br><br>8.3 <strong>Upload Path. </strong>This is the folder structure that you want to create in the Azure storage container. For example, if you specify a folder path like<strong> <em>subfolder1/data</em></strong> then it will be created if it doesn’t exist yet in your container by the transfers.<br><br>8.4 <strong>Connection string</strong>. This is the access key that will allow you to authorize transfers from your Supermetrics portal. The connection string is available under access keys in the Azure storage account. Copy and paste to the configuration in the Supermetrics portal.<br><img decoding="async" style="width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture-7.png" alt="setup configuration azure container"></p></li><li><h1 id="once-complete-the-azure-storage-destination-should-resemble-the-image-below" class="saswp-how-to-step-name ">Once complete, the Azure Storage destination should resemble the image below.</h1><p class="saswp-how-to-step-text">Now you can begin data transfer from any data source to Azure Storage. <img decoding="async" style="width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Destinations_Azure.png" alt="azure destinations storage in supermetrics"></p></li><li><h1 id="navigate-to-the-transfers-tab-and-then-click-on-create-new" class="saswp-how-to-step-name ">Navigate to the &#8220;Transfers&#8221; tab and then click on &#8220;Create new&#8221;.</h1><p class="saswp-how-to-step-text">Transfers are meant for transferring data into a data warehouse or cloud storage solution. <img decoding="async" style="width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Transfers.png" alt="supermetrics transfers menu"></p></li><li><h1 id="select-your-data-source-from-the-drop-down-menu" class="saswp-how-to-step-name ">Select your data source from the drop-down menu. </h1><p class="saswp-how-to-step-text">In this scenario, I will use Facebook Insights.<img decoding="async" style="width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture16.png" alt="data source drop-down menu"></p></li><li><h1 id="choose-the-destination-that-we-have-just-created-set-the-schedule-and-then-connect-your-account-to-supermetrics-by-clicking-add-user" class="saswp-how-to-step-name ">Choose the &#8220;Destination&#8221; that we have just created, set the schedule, and then connect your account to Supermetrics by clicking add user.</h1><p class="saswp-how-to-step-text">You can click &#8220;Save&#8221; and that should send your data source to the transfers&#8217; dashboard. If the test fails, double-check all the information that you have entered and make sure it&#8217;s correct then run it again.<img decoding="async" style="width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture17.png" alt="new data transfer configuration"></p></li><li><h1 id="all-the-data-will-be-transferred-to-your-azure-storage-container-according-to-the-schedule-that-you-have-just-created" class="saswp-how-to-step-name ">All the data will be transferred to your Azure Storage Container according to the schedule that you have just created.</h1><p class="saswp-how-to-step-text">&#8230;and that is it! <img src="https://s.w.org/images/core/emoji/16.0.1/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" /><img decoding="async" key="2251" style="height:271px;width: 624px" src="https://datastudio.ca/wp-content/uploads/2021/08/Picture19.png" alt="azure container transfers"></p></li></ol></div><div class="saswp-how-to-block-tools"><h5 id="tools">Tools</h5><ul><li>Accounts for both Azure and Supermetrics are required to complete the step-by-step guide.</li></ul></div><div class="saswp-how-to-block-material"><h5 id="materials">Materials</h5><ul><li>By using Supermetrics you can automate your marketing data transfers to Azure Storage in a matter of minutes. </li></ul></div></div>


<h2 id="how-to-remove-a-destination-from-the-supermetrics-portal" class="wp-block-heading">How to remove a destination from the Supermetrics portal?</h2>



<p>This might not be necessary, but in case you want to remove a destination from your Supermetrics account, you can do the following:</p>



<ol class="wp-block-list" type="1"><li>Click on the destinations tab under<strong> Integrations -&gt; Destinations.</strong></li></ol>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="624" height="201" src="https://datastudio.ca/wp-content/uploads/2021/08/image.png" alt="supermetrics integrations and detinations" class="wp-image-2252" srcset="https://www.datastudio.ca/wp-content/uploads/2021/08/image.png 624w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-300x97.png 300w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-380x122.png 380w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-600x193.png 600w" sizes="auto, (max-width: 624px) 100vw, 624px" /></figure>



<ol class="wp-block-list" type="1" start="2"><li>Find the destination you want to get rid of and click on the bin Icon.</li></ol>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="624" height="211" src="https://datastudio.ca/wp-content/uploads/2021/08/image-1.png" alt="Supermetrics for Azure Storage deleted highlight" class="wp-image-2253" srcset="https://www.datastudio.ca/wp-content/uploads/2021/08/image-1.png 624w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-1-300x101.png 300w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-1-380x128.png 380w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-1-600x203.png 600w" sizes="auto, (max-width: 624px) 100vw, 624px" /></figure>



<ol class="wp-block-list" type="1" start="3"><li>Click okay to confirm the removal. If you experience an error because there is a running transfer, open the transfer tab then click the 3 vertical buttons and delete from there.</li></ol>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="624" height="328" src="https://datastudio.ca/wp-content/uploads/2021/08/image-2.png" alt="confirmation of deletion Supermetrics" class="wp-image-2254" srcset="https://www.datastudio.ca/wp-content/uploads/2021/08/image-2.png 624w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-2-300x158.png 300w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-2-380x200.png 380w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-2-600x315.png 600w" sizes="auto, (max-width: 624px) 100vw, 624px" /></figure>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="624" height="251" src="https://datastudio.ca/wp-content/uploads/2021/08/image-3.png" alt="transfers delete bin Supermetrics for Azure Storage" class="wp-image-2255" srcset="https://www.datastudio.ca/wp-content/uploads/2021/08/image-3.png 624w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-3-300x121.png 300w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-3-380x153.png 380w, https://www.datastudio.ca/wp-content/uploads/2021/08/image-3-600x241.png 600w" sizes="auto, (max-width: 624px) 100vw, 624px" /></figure>



<p>If you want to change the destination path or container you can click on the edit icon and input new values.</p>



<h2 id="frequently-asked-questions" class="wp-block-heading"><a></a><strong>Frequently Asked Questions</strong></h2>



<ol class="wp-block-list" type="1"><li><strong>Is Supermetrics for Azure Storage free?</strong></li></ol>



<p>You can get full access for 14 days for free without using your credit card. Once the 14 days are over then you will be charged according to the cost of the integration product. You can inquire and find out more <a href="https://supermetrics.idevaffiliate.com/idevaffiliate.php?id=2770&amp;url=698" target="_blank" rel="noreferrer noopener">about the pricing on the Supermetrics website</a>.</p>



<ol class="wp-block-list" type="1" start="2"><li><strong>How safe is Supermetrics?</strong></li></ol>



<p>All the connections in Supermetrics are handled and are encrypted by an SSL by default. Any attempt to connect via HTPP is automatically redirected to HTTPS.&nbsp; Users can revoke the access tokens for Supermetrics at any time. It is also compliant with both CCPA and GDPR policies.</p>



<h2 id="final-thoughts-on-supermetrics-for-azure-storage" class="wp-block-heading"><strong>Final Thoughts</strong> on Supermetrics for Azure Storage</h2>



<p>Azure Cloud Storage is a great avenue for data analysts and marketers to store their marketing data. As usual, Supermetrics acts as the bridge between all your marketing platforms and Azure Cloud Storage. You can store your data in this central location with just a few clicks. Gone are the days where businesses had to write complex scripts for transferring data or doing manual transfers.</p>



<p>I hope this was helpful! If you have any questions, feel free to comment or check out some of the other<a href="https://datastudio.ca/category/supermetrics/" target="_blank" rel="noreferrer noopener"> Supermetrics articles</a> that I have. Also, you get a 20% discount from a Supermetrics subscription via a special promo code <strong><em>(this applies to first-time purchases made from the website ONLY)</em></strong>!  </p>



<p>Last but not least, if you are more of a video person, you can also see Supermetrics&#8217; video walkthrough on the topic!</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="How to get started with Supermetrics for Azure Storage" width="1200" height="675" src="https://www.youtube.com/embed/UTqjrHP5LmE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>
<p>The post <a href="https://www.datastudio.ca/supermetrics/supermetrics-for-azure-storage-step-by-step-guide/">Supermetrics for Azure Storage: Step-by-Step Guide</a> appeared first on <a href="https://www.datastudio.ca">Data Studio</a>.</p>
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		<title>How To Use The Supermetrics Google Analytics 4 Connector Effectively?</title>
		<link>https://www.datastudio.ca/supermetrics/how-to-use-the-supermetrics-google-analytics-4-connector-effectively/</link>
		
		<dc:creator><![CDATA[Lachezar Arabadzhiev]]></dc:creator>
		<pubDate>Sun, 09 May 2021 23:49:26 +0000</pubDate>
				<category><![CDATA[Supermetrics]]></category>
		<guid isPermaLink="false">https://datastudio.ca/?p=1963</guid>

					<description><![CDATA[<p>In this video tutorial, we are going to explore the Supermetrics Google Analytics 4 connector and see how&#8230;</p>
<p>The post <a href="https://www.datastudio.ca/supermetrics/how-to-use-the-supermetrics-google-analytics-4-connector-effectively/">How To Use The Supermetrics Google Analytics 4 Connector Effectively?</a> appeared first on <a href="https://www.datastudio.ca">Data Studio</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-video"><video controls poster="https://datastudio.ca/wp-content/uploads/2021/05/Data-Studio-Website-Thumbnails-8.png" preload="none" src="https://datastudio.ca/wp-content/uploads/2021/05/Affiliate_Supermetrics_Web_Improved.mp4"></video></figure>



<p>In this video tutorial, we are going to explore the Supermetrics Google Analytics 4 connector and see how it can help you deliver better results for your business. Often, web analytics tools such as Google Analytics can provide us with great insights on how our website is performing. However, they can also be overwhelming and confusing due to the abundance of data points available. </p>



<p>This is why, it’s important to curate your insights in an effective way. All exercises in this tutorial are going to use a Google Analytics 4 Data Studio template created by Supermetrics themselves. So you will be able to get a first-hand experience in how to spot a good insight!</p>



<p>That being said, if you are a &#8220;how-to guide&#8221; type of a person, I have put together a written alternative! For those of you who are going to be watching, this is a <a href="https://supermetrics.idevaffiliate.com/idevaffiliate.php?id=2770&amp;url=655" target="_blank" rel="noreferrer noopener">link to the Google Analytics 4 template</a>.</p>



<h2 id="how-do-you-setup-the-supermetrics-google-analytics-4-in-data-studio" class="wp-block-heading">How do you setup the Supermetrics Google Analytics 4 in Data Studio?</h2>


<div class="saswp-how-to-block-section"><div class="saswp-how-to-block-steps"><p class="saswp-how-to-total-time"><span class="saswp-how-to-duration-time-text"><strong>Estimate Cost :</strong> </span> Connector Free Trial</p><p class="saswp-how-to-total-time"><span class="saswp-how-to-duration-time-text"><strong>Time Needed :</strong> </span>10 minutes</p><p>In a few short steps, you can have your Google Analytics 4 (GA4) data visualized in Data Studio via the Supermetrics connector. Let&#8217;s go!</p><ol><li><h1 id="open-google-data-studio-and-create-a-new-data-source" class="saswp-how-to-step-name ">Open <a href="https://datastudio.google.com/" target="_blank" rel="noreferrer noopener">Google Data Studio</a> and create a new &#8220;Data Source&#8221;.</h1><p class="saswp-how-to-step-text">The new data source will essentially be a connector.<img decoding="async" style="width: 1236px" src="https://datastudio.ca/wp-content/uploads/2021/05/Source.jpg" alt="data source google"></p></li><li><h1 id="select-the-supermetrics-google-analytics-4-connector" class="saswp-how-to-step-name ">Select the Supermetrics &#8220;Google Analytics 4&#8221; connector.</h1><p class="saswp-how-to-step-text">Once you click-through the connector tile, you will be prompted to authenticate with your Gmail. This is done for privacy reason. In other words, you are giving Supermetrics permission to access your Google Analytics 4 data.<img decoding="async" style="width: 1562px" src="https://datastudio.ca/wp-content/uploads/2021/05/supermetrics-2.jpg" alt="Supermetrics Google Analytics 4 connector"></p></li><li><h1 id="navigate-to-select-accounts-and-pick-your-own-ga4-instance" class="saswp-how-to-step-name ">Navigate to &#8220;Select Accounts&#8221; and pick your own GA4 instance.</h1><p class="saswp-how-to-step-text">Keep the box &#8220;Use report template for new reports&#8221; to ensure that Supermetrics will apply their GA4 template.<img decoding="async" style="width: 1300px" src="https://datastudio.ca/wp-content/uploads/2021/05/supermetrics-configuration.jpg" alt="supermetrics configuration"></p></li><li><h1 id="enjoy-the-ga4-supermetrics-dashboard-template-and-find-quick-insights-about-your-business" class="saswp-how-to-step-name ">Enjoy the <a href="https://supermetrics.idevaffiliate.com/idevaffiliate.php?id=2770&amp;url=657" target="_blank" rel="noreferrer noopener">GA4 Supermetrics dashboard template</a> and find quick insights about your business!</h1><p class="saswp-how-to-step-text">You can toggle between &#8220;Overview&#8221; and &#8220;Conversions Breakdown&#8221;.<img decoding="async" style="width: 2094px" src="https://datastudio.ca/wp-content/uploads/2021/05/Supermetrics-Google-Analytics-4-Template.jpg" alt="Supermetrics Google Analytics 4 Template"></p></li></ol></div><div class="saswp-how-to-block-tools"><h5 id="tools">Tools</h5><ul><li>In order complete all the steps, you would need a Google Analytics 4 account (yours or Google Demo data), Supermetrics Free Trial and Google Data Studio. </li></ul></div><div class="saswp-how-to-block-material"><h5 id="materials">Materials</h5><ul><li>The Supermetrics Google Analytics 4 connector was launched officially in 2021 and it is still one of the few GA4 connectors out there. As Google Analytics 4 evolves, I am sure that the Supermetrics team will keep updating it.</li></ul></div></div>


<p>I hope this was helpful! If you have any questions, feel free to DM me on&nbsp;<a href="https://www.linkedin.com/in/larabadzhiev/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;or&nbsp;<a href="https://datastudio.ca/#colophon" target="_blank" rel="noreferrer noopener">subscribe to my newsletter</a>. In case you are curious, you can find more information about Supermetrics in an earlier piece I wrote. Check out &#8220;<a href="https://datastudio.ca/supermetrics/top-8-most-useful-and-powerful-supermetrics-connectors/">Top 8 Most Useful and Powerful Supermetrics Connectors</a>&#8221; for my top connector picks.</p>



<hr class="wp-block-separator has-text-color has-background has-black-background-color has-black-color is-style-wide"/>



<h2 id="introduction-to-supermetrics-for-data-studio-and-bigquery" class="wp-block-heading">Introduction to Supermetrics for Data Studio and BigQuery</h2>



<p>If you want to learn more about Supermetrics, you can also complete my introductory course! In this quick crash course, you are going to learn how to automate data reporting by using the Supermetrics connectors. </p>



<h3 id="by-the-end-of-the-course-you-will-be-able-to" class="wp-block-heading"><strong>By the end of the course, you will be able to:</strong></h3>



<ul class="wp-block-list"><li>Pull data directly into your Data Studio report from multiple sources, including Facebook Ads, LinkedIn Company pages and etc.</li><li>Eliminate hours of manual work by scheduling data transfers and automating your marketing reporting.</li><li>Plug into all your BigQuery tables with one data source instance and pulls all that data neatly into Data Studio.</li><li>Get access to 20+ dashboard customizable templates for SEM, paid &amp; organic social media, programmatic advertising, SEO, web analytics, and more.</li></ul>



<p>Plus, once you complete the course,  you get a 20% discount from a Supermetrics subscription via a special promo code <strong><em>(this applies to first-time purchases made from the website ONLY)</em></strong>!  </p>



<figure class="wp-block-image size-large"><a href="https://www.udemy.com/course/introduction-to-supermetrics-for-data-studio-and-bigquery/?referralCode=09F8A12153F065AC015D" target="_blank" rel="noopener"><img decoding="async" src="https://datastudio.ca/wp-content/uploads/2021/02/Supermetrics-Thumbnail_Udemy-1024x576-1.jpg" alt="introduction to Supermetrics course with a laptop and person next to it" class="wp-image-1734"/></a></figure>



<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex">
<div class="wp-block-button"><a class="wp-block-button__link" href="https://www.udemy.com/course/introduction-to-supermetrics-for-data-studio-and-bigquery/?referralCode=09F8A12153F065AC015D" target="_blank" rel="noreferrer noopener">Enroll Now</a></div>
</div>
<p>The post <a href="https://www.datastudio.ca/supermetrics/how-to-use-the-supermetrics-google-analytics-4-connector-effectively/">How To Use The Supermetrics Google Analytics 4 Connector Effectively?</a> appeared first on <a href="https://www.datastudio.ca">Data Studio</a>.</p>
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		<title>Top 8 Most Useful and Powerful Supermetrics Connectors</title>
		<link>https://www.datastudio.ca/supermetrics/top-8-most-useful-and-powerful-supermetrics-connectors/</link>
		
		<dc:creator><![CDATA[Lachezar Arabadzhiev]]></dc:creator>
		<pubDate>Thu, 22 Apr 2021 16:51:36 +0000</pubDate>
				<category><![CDATA[Supermetrics]]></category>
		<guid isPermaLink="false">https://datastudio.ca/?p=1897</guid>

					<description><![CDATA[<p>Supermetrics is a data automation tool that helps digital marketers gather all their SEO, PPC, Web, and social&#8230;</p>
<p>The post <a href="https://www.datastudio.ca/supermetrics/top-8-most-useful-and-powerful-supermetrics-connectors/">Top 8 Most Useful and Powerful Supermetrics Connectors</a> appeared first on <a href="https://www.datastudio.ca">Data Studio</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p><a href="https://affiliate.supermetrics.com/2770.html" target="_blank" rel="noreferrer noopener nofollow">Supermetrics</a> is a data automation tool that helps digital marketers gather all their SEO, PPC, Web, and social analytics into one place. This can be either your storage analytics or your go-to reporting platform. For example, it can collect all your marketing data into a spreadsheet, BI tool, data warehouse, Data Lake, or a data visualization tool. Supermetrics is made up of different connectors uniquely optimized to draw the best insights from each platform. </p>



<p>In this post, I will be reviewing the Top 8 most useful and powerful Supermetrics connectors and in what way you can use them to generate insights.</p>



<h2 id="supermetrics-connectors" class="wp-block-heading"><strong>Supermetrics Connectors</strong></h2>



<p>A bit more about the Supermetrics connectors. They are also referred to as Supermetrics integrations. These connectors integrate with the most popular platforms out there. There are 60+ connectors available trusted by more than 500K marketers around the world. Supermetrics is a powerful tool because it helps marketers organize data in a better way, create visually captivating reports and save time. It comes with many customizable templates tailored to each data source connector.&nbsp; You can choose any of the following destination platforms just to name a few:</p>



<ul class="wp-block-list"><li>Supermetrics for Google Data Studio</li><li>Supermetrics for Google Sheets</li><li>Supermetrics for Excel</li><li>Supermetrics API</li><li>Supermetrics for Azure Storage</li><li>Supermetrics for Amazon S3</li><li>Supermetrics for Google Cloud Storage</li><li>Supermetrics Uploader</li><li>Supermetrics Snowflake</li><li>Supermetrics for <a href="https://datastudio.ca/google-bigquery/the-beginners-guide-to-using-bigquery-with-google-data-studio/" target="_blank" rel="noreferrer noopener">Google BigQuery</a> (I also have a BigQuery guide for beginners)</li></ul>



<h2 id="top-8-supermetrics-data-source-connectors" class="wp-block-heading">Top 8 <strong>Supermetrics Data Source Connectors</strong></h2>



<p>Now, let&#8217;s dive into the top connectors (in my opinion) out there and why that is the case!</p>



<h3 id="1-supermetrics-facebook" class="wp-block-heading">1. <strong>Supermetrics Facebook</strong></h3>



<p class="has-text-align-left"><img loading="lazy" decoding="async" width="150" height="99" class="wp-image-1907" style="width: 150px;" src="https://datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Facebook-Connector.png" alt="Supermetrics Facebook Connector" srcset="https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Facebook-Connector.png 1000w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Facebook-Connector-300x198.png 300w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Facebook-Connector-768x507.png 768w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Facebook-Connector-380x251.png 380w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Facebook-Connector-800x528.png 800w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Facebook-Connector-760x502.png 760w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Facebook-Connector-600x396.png 600w" sizes="auto, (max-width: 150px) 100vw, 150px" />Facebook is probably the most widely used social media platform out there. The reason being, it has all kinds of active audiences. With Supermetrics, marketers can extract the most valuable data from <strong>Facebook Ads</strong>,<strong> Facebook Insights</strong>, <strong>Facebook Audience Network</strong>, and <strong>Facebook Public Data</strong>. This platform comes with nice templates to store your most valuable data and then connect it to your preferred cloud storage or data visualization tool.</p>



<p><a href="https://affiliate.supermetrics.com/2770.html" target="_blank" rel="noreferrer noopener nofollow">Supermetrics</a> makes extracting Facebook ads data very simple. Also, it helps you sort the data that you need to remain with the relevant and most useful data. Once you get all the metrics that you need, you can move it to any destination of your choices, such as Google Sheets, Tableau, Snowflake, Data Studio, and more.</p>



<p>You can extract any metrics from Facebook Insights using Supermetrics as well. For example, you can extract Page Likes, Reach, Engagement, Post Actions, Reactions, Content Impressions, and much more. Another super useful configuration setting is the fact that you can play with the attribution window when important data and tweak it based on what your company is using. This is huge for marketers!</p>



<h3 id="2-supermetrics-instagram" class="wp-block-heading"><strong>2. Supermetrics Instagram</strong></h3>



<p><img loading="lazy" decoding="async" width="150" height="99" class="wp-image-1909" style="width: 150px;" src="https://datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Instagram-Connector.png" alt="Supermetrics Instagram Connector" srcset="https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Instagram-Connector.png 1000w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Instagram-Connector-300x198.png 300w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Instagram-Connector-768x507.png 768w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Instagram-Connector-380x251.png 380w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Instagram-Connector-800x528.png 800w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Instagram-Connector-760x502.png 760w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Instagram-Connector-600x396.png 600w" sizes="auto, (max-width: 150px) 100vw, 150px" />If you are a marketer targeting Instagram, then Supermetrics will be very helpful. You can use it to gather both <strong>Instagram Insights</strong> and <strong>Instagram Public Data. </strong>This tool grants marketers access to all the Instagram Insight metrics and allows them to create custom reports.</p>



<p>The best thing about using Supermetrics for Instagram is that you can pull data from multiple accounts. Multiple account reporting helps marketers save time rather than pulling data from one account at a time. You can also move the insights to your favorite destination with a click of a button— no more copy and pasting.</p>



<p>This tool also offers the easiest way to organize Instagram’s public data.&nbsp; You can follow the trending topics, monitor industry performance, and benchmark competition. Besides, you can create cross-channel reports. For example, you can analyze your marketing performance by combining paid and public data from Instagram with Twitter and Facebook.</p>



<h3 id="3-supermetrics-pinterest" class="wp-block-heading"><strong>3. Supermetrics Pinterest</strong></h3>



<p><img loading="lazy" decoding="async" width="150" height="99" class="wp-image-1911" style="width: 150px;" src="https://datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Pinterest-Connector.png" alt="Supermetrics Pinterest Connector" srcset="https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Pinterest-Connector.png 1000w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Pinterest-Connector-300x198.png 300w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Pinterest-Connector-768x507.png 768w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Pinterest-Connector-380x251.png 380w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Pinterest-Connector-800x528.png 800w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Pinterest-Connector-760x502.png 760w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Pinterest-Connector-600x396.png 600w" sizes="auto, (max-width: 150px) 100vw, 150px" />Supermetrics offers marketers the easiest way to move their Pinterest <strong>Ads Data</strong>, <strong>Organic Data</strong>, and<strong> Public Data </strong>(I even have a live demo of this in <a href="https://www.udemy.com/course/introduction-to-supermetrics-for-data-studio-and-bigquery/learn/?referralCode=09F8A12153F065AC015D" target="_blank" rel="noreferrer noopener">my course</a>). This tool comes with hundreds of templates to choose from according to your needs. Once you choose the most suitable template, you can now gather your most relevant data from Pinterest.</p>



<p>After gathering the data, you can easily move it to your preferred storage location or reporting tool. Supermetrics provides reliable data reports. It does not mess with the names or number of fields, yet it provides you with an already-to-use format.</p>



<p>This tool is great because it provides a complete performance overview. You can combine both web Analytics and the Pinterest Ads data. You can explore the <a href="https://supermetrics.com/connectors/pinterest-public-data" target="_blank" rel="noreferrer noopener">Pinterest Ads Report Template for Google Data Studio</a> further as well.&nbsp;</p>



<h3 id="4-supermetrics-linkedin" class="wp-block-heading"><strong>4. Supermetrics LinkedIn</strong></h3>



<p><img loading="lazy" decoding="async" width="150" height="99" class="wp-image-1914" style="width: 150px;" src="https://datastudio.ca/wp-content/uploads/2021/04/Supermetrics-LinkedIn-Connector.png" alt="Supermetrics LinkedIn Connector" srcset="https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-LinkedIn-Connector.png 1000w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-LinkedIn-Connector-300x198.png 300w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-LinkedIn-Connector-768x507.png 768w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-LinkedIn-Connector-380x251.png 380w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-LinkedIn-Connector-800x528.png 800w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-LinkedIn-Connector-760x502.png 760w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-LinkedIn-Connector-600x396.png 600w" sizes="auto, (max-width: 150px) 100vw, 150px" />If you want to move your <strong>LinkedIn Pages Data</strong> or <strong>LinkedIn Ads Data,</strong> then Supermetrics is probably the tool to do it. It will help you organize and pull all the metrics that you are searching for into one template. The tool will also allows you to use any data ranges, sorting, segments, and filters. Supermetrics also provides access to a complete overview of the LinkedIn Ads data. You can visualize promoted update statistics, audience, and ads at the same time.</p>



<h3 id="5-supermetrics-twitter" class="wp-block-heading">5. <strong>Supermetrics Twitter</strong></h3>



<p><img loading="lazy" decoding="async" width="150" height="99" class="wp-image-1915" style="width: 150px;" src="https://datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Twitter-Connector.png" alt="Supermetrics Twitter Connector" srcset="https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Twitter-Connector.png 1000w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Twitter-Connector-300x198.png 300w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Twitter-Connector-768x507.png 768w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Twitter-Connector-380x251.png 380w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Twitter-Connector-800x528.png 800w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Twitter-Connector-760x502.png 760w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Twitter-Connector-600x396.png 600w" sizes="auto, (max-width: 150px) 100vw, 150px" />This connector can pull data from <strong>Twitter Ads</strong>, <strong>Twitter Public Data,</strong> and <strong>Twitter Premium</strong>. No matter what Twitter Ad metrics you are looking for, Supermetrics provides a great overview. For instance, you can get an overview of promoted tweet statistics, audience, and other Twitter Ad Performance metrics.</p>



<h3 id="6-supermetrics-youtube" class="wp-block-heading">6. <strong>Supermetrics YouTube</strong></h3>



<p><img loading="lazy" decoding="async" width="150" height="99" class="wp-image-1916" style="width: 150px;" src="https://datastudio.ca/wp-content/uploads/2021/04/Supermetrics-YouTube-Connector.png" alt="Supermetrics YouTube Connector" srcset="https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-YouTube-Connector.png 1000w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-YouTube-Connector-300x198.png 300w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-YouTube-Connector-768x507.png 768w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-YouTube-Connector-380x251.png 380w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-YouTube-Connector-800x528.png 800w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-YouTube-Connector-760x502.png 760w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-YouTube-Connector-600x396.png 600w" sizes="auto, (max-width: 150px) 100vw, 150px" />If you are in the creator space or simply manage a company channel, with <a href="https://affiliate.supermetrics.com/2770.html" target="_blank" rel="noreferrer noopener nofollow">Supermetrics</a>, you can create reports for multiple YouTube channels. Once again, you can use any date ranges, filters, sorting, and segments. The best part is that you can analyze your marketing performance by combining advertising data, web analytics, and data from YouTube. The YouTube field reference offered by Supermetrics includes 34 metrics and 35 dimensions.</p>



<h3 id="7-supermetrics-tiktok" class="wp-block-heading">7. <strong>Supermetrics TikTok</strong></h3>



<p><img loading="lazy" decoding="async" width="150" height="99" class="wp-image-1918" style="width: 150px;" src="https://datastudio.ca/wp-content/uploads/2021/04/Supermetrics-TikTok-Connector.png" alt="Supermetrics TikTok Connector" srcset="https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-TikTok-Connector.png 152w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-TikTok-Connector-150x100.png 150w" sizes="auto, (max-width: 150px) 100vw, 150px" />This is a new one, as Supermetrics introduced the TikTok connector recently. Now you can move all your TikTok ads data to your preferred visualization tool or storage platform with ease. Although you get to use the early access version, it comes with great features and templates for marketers. You can get important insights such as gender, age, location, and language. Another useful insight that you can generate using this connector is the clicks by the hour. This metric is not even available on TikTok’s reporting UI. Besides, you can combine conversion data with performance metrics in either page events or in-app to understand the customer journey.</p>



<h3 id="8-supermetrics-shopify" class="wp-block-heading">8. <strong>Supermetrics Shopify</strong></h3>



<p><img loading="lazy" decoding="async" width="150" height="99" class="wp-image-1920" style="width: 150px;" src="https://datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Shopify-Connector.png" alt="Supermetrics Shopify Connector" srcset="https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Shopify-Connector.png 152w, https://www.datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Shopify-Connector-150x100.png 150w" sizes="auto, (max-width: 150px) 100vw, 150px" />One needs to use the best integration tools to be successful on Shopify. Supermetrics allows you to get cross-channel reports that combine web analytics data with Shopify sales data. This connector also allows you to arrange the Shopify metrics in your preferred way. Once you do this, comparing trends across different categories, products and campaigns becomes easier.</p>



<p>Supermetrics for Shopify allows marketers to set up automatic alerts to identify the categories or products performing well. The information will be useful, especially for feeding your email and ad campaigns.</p>



<h2 id="honorable-mentions-of-other-supermetrics-connectors" class="wp-block-heading">Honorable Mentions of Other Supermetrics Connectors</h2>



<h3 id="supermetrics-seo" class="wp-block-heading"><strong>Supermetrics SEO</strong></h3>



<p>Supermetrics connects with some of the best SEO platforms seamlessly as well. For example, you can connect to <strong>MOZ, Ahrefs, Semrush, and Google Search Console. </strong>After doing your research, you can use this tool to transfer data to any storage or data visualization tool.</p>



<p>Supermetrics for SEO makes the work easy for marketers to keep track of their internal links, referring domains, backlink profiles by connecting to their favorite platform. Besides, you can also use Supermetrics to analyze your competitor’s links profile.</p>



<p>Apart from getting data from individual SEO platforms, this tool allows you to connect with other sources such as Google Search Console and Google Analytics to analyze your data.</p>



<h3 id="supermetrics-email" class="wp-block-heading"><strong>Supermetrics Email</strong></h3>



<p>You can use this connector to transfer your <strong>Mailchimp </strong>data to any storage location or simply visualize it. For example, you can move data to Google Data Studio, Tableau, Power BI or Google Sheets, and more with only a click of a button. This connector provides a complete Mailchimp performance overview by reporting feed statistics.</p>



<p>Apart from Mail chimp, Supermetrics has connectors tailored for other email marketing platforms such as <strong>Hubspot</strong> and <strong>Klaviyo.</strong>&nbsp; If you use a different email platform, you can use Custom JSON/CSV/XML to connect to Data Studio or Google Sheets.</p>



<h3 id="supermetrics-web-analytics" class="wp-block-heading"><strong>Supermetrics Web Analytics</strong></h3>



<p>Supermetrics has a huge collection of connectors for web analytics. You can choose one of your favorite web analytics platforms or choose multiple to produce one report. The data source connectors related to web analytics that you can choose from include:</p>



<ul class="wp-block-list"><li>Google Analytics</li><li>Adobe Analytics</li><li>Bing Eebmaster tools</li><li>Google My Business</li><li>Google Search Console</li><li>Hubspot</li><li>Moz</li><li>Optimizely</li><li>Semrush analytics</li><li>Yandex.Metrica</li></ul>



<p>You can analyze paid conversions with Supermetrics. For instance, you can combine data from your paid channels and Google Analytics data to identify the campaigns driving conversions. Besides, you can easily move your data to google data studio for visualization. It helps you build dashboards with the exact data that you need. This tool also allows you to get un-sampled data from Google Analytics to ensure that your reports are reliable. You can start with the free dashboard to test your paid channel report on Google Data Studio.</p>



<h3 id="supermetrics-custom-json-csv-xml" class="wp-block-heading"><strong>Supermetrics Custom JSON/CSV/XML</strong></h3>



<p>If you are working with a platform that is not listed on the Supermetrics data source connectors, you can use custom JSON/CSV/XML. This connector allows marketers to move data from any platform to Google Data Studio or Google Sheets.</p>



<p>Supermetrics allows you to make adjustments based on market trends, holidays, local weather conditions, and other available public data. If you are knowledgable with Data Studio or Google Sheets, then using Supermetrics custom connector won’t be any problem.</p>



<h2 id="final-thoughts" class="wp-block-heading"><strong>Final Thoughts</strong></h2>



<p>Marketing automation is complex, there are no two ways about it. However, tools like Supermetrics can provide excellent goal monitoring capabilities. They let you save time with automatic updates since you don’t need to manually upload files. Plus, you can get a holistic view of your marketing activities and obtain a conversion rate per channel, which is not possible solely in platforms like Adobe Analytics. As a marketer, this can save you hundreds of hours or even more when reporting time comes. </p>



<p>New members get a free 14 day trial on every connector of their choice, so you can always take Supermetrics for a spin.  Also, if you enroll in my Supermetrics course (in the &#8220;Courses&#8221; menu), you get a 20% discount from a Supermetrics subscription via a special promo code <strong><em>(this applies to first-time purchases made from the website ONLY)</em></strong>!  If you are not ready to get a premium subscription yet, you can always join my introductory course as a starter! </p>



<hr class="wp-block-separator has-text-color has-background has-black-background-color has-black-color is-style-wide"/>



<h2 id="introduction-to-supermetrics-for-data-studio-and-bigquery" class="wp-block-heading">Introduction to Supermetrics for Data Studio and BigQuery</h2>



<figure class="wp-block-video"><video controls src="https://datastudio.ca/wp-content/uploads/2021/04/Supermetrics-Promo_Audio-Clean.mp4"></video></figure>



<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex">
<div class="wp-block-button"><a class="wp-block-button__link" href="https://www.udemy.com/course/introduction-to-supermetrics-for-data-studio-and-bigquery/?referralCode=09F8A12153F065AC015D" target="_blank" rel="noreferrer noopener">Enroll Now</a></div>
</div>
<p>The post <a href="https://www.datastudio.ca/supermetrics/top-8-most-useful-and-powerful-supermetrics-connectors/">Top 8 Most Useful and Powerful Supermetrics Connectors</a> appeared first on <a href="https://www.datastudio.ca">Data Studio</a>.</p>
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		<title>Introduction to Supermetrics for Data Studio and BigQuery &#8211; Course</title>
		<link>https://www.datastudio.ca/supermetrics/introduction-to-supermetrics-for-data-studio-and-bigquery-course/</link>
		
		<dc:creator><![CDATA[Lachezar Arabadzhiev]]></dc:creator>
		<pubDate>Mon, 01 Mar 2021 13:42:47 +0000</pubDate>
				<category><![CDATA[Supermetrics]]></category>
		<guid isPermaLink="false">https://datastudio.ca/?p=1733</guid>

					<description><![CDATA[<p>Over the past few months, I had the chance to look a bit deeper into the popular marketing&#8230;</p>
<p>The post <a href="https://www.datastudio.ca/supermetrics/introduction-to-supermetrics-for-data-studio-and-bigquery-course/">Introduction to Supermetrics for Data Studio and BigQuery &#8211; Course</a> appeared first on <a href="https://www.datastudio.ca">Data Studio</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Over the past few months, I had the chance to look a bit deeper into the popular marketing automation tool Supermetrics and create an introduction course for it (available on <a href="https://www.udemy.com/course/introduction-to-supermetrics-for-data-studio-and-bigquery/?referralCode=09F8A12153F065AC015D" target="_blank" rel="noreferrer noopener">Udemy</a> and <a href="https://skl.sh/3u2bJ4j" target="_blank" rel="noreferrer noopener">Skillshare</a>). As you probably know from your own experience, when there are multiple data sources (from various platforms) it becomes difficult to ensure they are always up-to-date, error-free and follow consistent formatting. In fact, let me know if this sounds familiar:</p>



<p><em>You are a marketing agency that buys media from a variety of vendors whose buying</em> and <em>reporting systems are</em> <em>different. In some cases, you might even have to receive manual reports via e-mail on a weekly basis, which impacts your reporting cadence and creates extra work for your team. Of course,</em> <em>Data Studio has some incredible native connectors available for free, but they don’t necessarily cover all platforms.</em></p>



<p>This has been the combined feedback from a lot of people that I have talked to in the industry. Even though there are other automation tools out there, I find Supermetrics to be super (no pun intended) easy to use and affordable, especially for smaller agencies. If you are new to the marketing automation world, here is some addition information about my Introduction to Supermetrics course.</p>



<h2 id="what-is-supermetrics" class="wp-block-heading"><strong>What is Supermetrics?</strong></h2>



<p><a href="https://affiliate.supermetrics.com/2770.html" target="_blank" rel="noreferrer noopener">Supermetrics</a> is a data automation tools, connectors automatically fetch data from multiple platforms (e.g. Twitter Ads, Facebook Ads, Google Analytics and etc.) and pull it into any destination (Google BigQuery, Data Studio, Google Sheets and Excel). It also allows you to set up automatic data refreshes and scheduled emails. This eliminates the need to copy-paste marketing data into a reporting or data visualization platforms.</p>


            
            <div class="saswp-course-loop">
                      <h3 id="course-details" class="saswp-course-detail">Course Details</h3>
                      <h5 id="introduction-to-supermetrics-for-data-studio-and-bigquery">Introduction to Supermetrics for Data Studio and BigQuery</h5>
                      <p>
                                                                        <img decoding="async" src="https://datastudio.ca/wp-content/uploads/2021/02/Supermetrics-Thumbnail_Udemy.jpg">
                                                                                        
                      Welcome to &quot;Introduction to Supermetrics for Data Studio and BigQuery&quot;! In this quick crash course, you are going to learn how to automate data reporting by using Supermetrics and its wide range of connectors. Often, when faced with multiple data sources, from platforms like Facebook Ads, Twitter and Campaign Manager (CM360), it becomes difficult to ensure they are always up-to-date, error-free and follow consistent formatting. Therefore, to automate your reporting, you need a tool like Supermetrics to connect the pipes and allow your data sources to get to their destinations in the most efficient way possible. The course is aimed at beginners and those who are starting their journey in reporting automation. If you are a marketing data automation expert already or an advanced Supermetrics user, this course is probably not suitable for you.                      </p>
                      <h5 id="provider-details">Provider Details</h5>
                      <div><strong>Provider Name</strong> : Lachezar Arabadzhiev</div>
                      <div><strong>Provider Website</strong> : <a href="https://www.udemy.com/course/introduction-to-supermetrics-for-data-studio-and-bigquery/?referralCode=09F8A12153F065AC015D">
                        https://www.udemy.com/course/introduction-to-supermetrics-for-data-studio-and-bigquery/?referralCode=09F8A12153F065AC015D</a></div>                   
                      </div>
            


<h2 id="by-the-end-of-the-course-you-will-be-able-to" class="wp-block-heading"><strong>By the end of the course, you will be able to:</strong></h2>



<ul class="wp-block-list"><li>Pull data directly into your Data Studio report from multiple sources, including Facebook Ads, LinkedIn Company pages and etc.</li><li>Eliminate hours of manual work by scheduling data transfers and automating your marketing reporting.</li><li>Plug into all your BigQuery tables with one data source instance and pulls all that data neatly into Data Studio.</li><li>Get access to 20+ dashboard customizable templates for SEM, paid &amp; organic social media, programmatic advertising, SEO, web analytics, and more.</li><li>Use the Twitter Public Data connector to fetch metrics and dimensions for any public twitter account.</li></ul>



<h3 id="plus-two-quick-hands-on-projects" class="wp-block-heading"><strong>Plus, two quick hands-on projects:</strong></h3>



<ul class="wp-block-list"><li><strong>Project 1:</strong> Use the Twitter Public Data connector to fetch metrics and dimensions for any public twitter account and analyze it in Data Studio.</li><li><strong>Project 2:</strong> Use the Pinterest Public Connector to fetch data for any account and use a Data Studio parameter to search and add new accounts dynamically.</li></ul>



<h2 id="you-can-also-find-the-course-on-skillshare" class="wp-block-heading">You can also find the course on Skillshare!</h2>



<p>For those of you who the corporate or individual subscription, the course is also available on <a href="https://skl.sh/3u2bJ4j" target="_blank" rel="noreferrer noopener">Skillshare</a>!</p>



<hr class="wp-block-separator has-text-color has-background has-black-background-color has-black-color is-style-wide"/>



<p><strong>BONUS:&nbsp;</strong>Once you complete the course, you get a 20% discount from a Supermetrics subscription via a special promo code&nbsp;<strong><em>(this applies to first-time purchases made from the website ONLY)</em></strong>!</p>



<p>If you are new and  experimenting with the tool, feel free to message me on LinkedIn. I hope this was helpful, in case you have any questions, feel free to comment or <a href="https://datastudio.ca/#colophon" target="_blank" rel="noreferrer noopener">subscribe to my newsletter</a>.</p>
<p>The post <a href="https://www.datastudio.ca/supermetrics/introduction-to-supermetrics-for-data-studio-and-bigquery-course/">Introduction to Supermetrics for Data Studio and BigQuery &#8211; Course</a> appeared first on <a href="https://www.datastudio.ca">Data Studio</a>.</p>
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