Getting Started with UX Web Analytics

As promised in our adventurous trailer, new LinkedIn Learning courses by SkildLabs are coming in 2022, no matter what…

So here it is, “Design Powered by Data: Getting Started with UX Web Analytics” is finally LIVE! ๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰

Oftentimes, itโ€™s easy to get caught up in your own creative vision and ideas and forget to listen to your actual users to see how they feel. As such, this course focuses on breaking down the silos between data and design and helps you supercharge your design by using data analysis.

Design Powered by Data: Getting Started with UX Web Analytics

These days, data seems to drive everything, from what we watch or how we eat, to how entire companies conduct business. While you probably wouldnโ€™t immediately think of design work when you think of data, this course with Lachezar Arabadzhiev shows how you can supercharge your design by using data analysis and why collecting user feedback is imperative to effective design.

He starts with a few foundational web analytics concepts like event tracking and customer journey mapping, then explains key techniques like how to segment your data for better and more comprehensive analysis, and explores A/B testing techniques that can work with any tool or any platform. Listening to your users is a key part of creating a great user experience, so join Lachezar as he shows you how to optimize that data in your designs.

The Curriculum

  • Introduction
    • UX analysis: A world between data and design
    • What is UX analysis?
    • What are some UX analytics tools?
  • UX Web Analytics Techniques
    • Event tracking and analysis
    • Customer journey mapping
    • Funnel analysis with Google Analytics 4
    • Segmentation strategies in Google Analytics 4
    • A/B testing and experiments
  • Conclusion
    • Next steps

If you have any questions, feel free to reach out on LinkedIn or subscribe to the datastudio newsletter for more updates. In the meantime, happy learning!

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