Comments on: The Ultimate Guide to Custom Bidding in Display and Video 360 (DV360)

By: Dom

Dom — Sun, 31 Jul 2022 19:19:28 +0000

In reply to Chris.

Hi Chris,
You need to define _income variable.

Could be something like this – _income = conversion_custom_variable(DCM Activity ID, Attribution Model ID, Custom Variable Index), where you need to replace inputs of a function with your values. The function returns – The string value of the custom variable for the latest attributed conversion for the impression. Otherwise returns “None” (if there is no conversion / value is not set). Use your own model, or enter 0 for the model ID to use last-touch attribution.

By: Felipe

Felipe — Wed, 01 Dec 2021 21:40:44 +0000

Hello friend, excellent information on custom bidding, I am putting into action some examples and I wanted to consult you regarding the case: Custom Floodlight Variables, where I think I understand almost all the script and had doubts about the variable “_income”, is it defined previously? Is it related to the content of “u_variable_index”? If you could explain a little more that script I will appreciate it. Greetings!

By: Chris

Chris — Tue, 31 Aug 2021 00:47:10 +0000

For the custom variable example should the first variable be _income? I tried something similar and got an error unless the variable at the top and the variables in the if elif statements were the same. I don’t see _income defined anywhere. Thanks