But since then, the world has changed—especially the world of UX and analytics. That’s why I’m excited to announce that the course has just been updated and re-released. Now with fresh content, new tools, and a focus on how AI is reshaping user research and design.

It felt like the right time to revisit the course—not just to refresh the content, but to reflect the new capabilities and expectations of UX professionals working in today’s AI-infused environment.

Design Powered by Data: Getting Started with UX Web Analytics

UX analysis: A world between data and design from Design Powered by Data: Getting Started with UX Web Analytics by Lachezar Arabadzhiev

Data drives everything, from what we watch or how we eat, to how entire companies conduct business. While you probably wouldn’t immediately think of design work when you think of data, this course with Lachezar Arabadzhiev shows how you can supercharge your design by using data analysis. It’s often easy to get caught up in your own creative vision and ideas and forget to listen to your actual users to see how they feel. Lachezar shows why collecting user feedback is imperative to effective design.

He starts with a few foundational web analytics concepts like event tracking and customer journey mapping, then explains key techniques like how to segment your data for better and more comprehensive analysis, and explores A/B testing techniques that can work with any tool or any platform. Listening to your users is a key part of creating a great user experience, so join Lachezar as he shows you how to optimize that data in your designs.

The Curriculum

• Introduction
  • UX analysis: A world between data and design
  • What is UX analysis?
  • What are some AI-powered UX tools?
• UX Web Analytics Techniques
  • Explore event tracking and analysis
  • Understand user journey mapping
  • Perform funnel analysis with GA4
  • Apply segmentation strategies in GA4
  • Design an A/B test
  • Run A/B tests with Unbounce
• Conclusion
  • Next steps

Whether you’re just stepping into UX or looking to upgrade your data skills for today’s AI-powered world, I hope this new version of the course gives you practical insights you can apply right away.

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